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When Warner Bros shut DramaFever in 2018, Netflix began further investment. Global interest grew as streaming services like Viki and DramaFever made it possible for viewers to legally watch Korean content online with English subtitles, opening K-dramas up to a new audience over the past decade.Īs their grassroots popularity increased, so did distribution deals with Western streaming upstarts Hulu and Netflix. Over the next decade it challenged Japanese might to become a new purveyor of Asian cool, with 20% of viewers in Japan watching 2003 drama Winter Sonata.Ī 2011 report by the Korean Culture and Information Service concluded: “In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behaviour, which speaks to their cultural appeal.” Parasite’s success
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As Japan battled economic decline and China rose, South Korean culture pounced – offering TV that was both more relatable than US shows and morally palatable to Beijing. Increasing liberalisation throughout the country in the 90s saw huge amounts of money poured into the entertainment industry. Although they’ve only recently gripped worldwide audiences, K-dramas have been popular in Asia for decades.